The Lemon Poison, an example of a branded product how an identity can shape your feelings. We created a liqueur label for one of our own brands, BOBS. A quick recap about the story of the Bike of Brothers Slob. Custom motorcycle culture where ‘living on the edge’ is the main strategy. The laughing skull as a reminder to life! For the liqueur we used an opposite name, poison. The main reason, alcohol.. but there is also another reason behind it. The name limoncello is only allowed if the lemons are from a specific place in Italy. Sow with a different name you are free to pick your lemons from any other country!